When you are going to build a new website the first thing you should think about is a domain name and it’s better to have it with good page metrics. Ok, ok, I hear you speaking “and what about niche?”. Ok, lets niche will be the first and domain name is the second.
So how you can find a domain name?
First of all, you have to decide: do you want to build a brand name or it will be a niche website with a purpose of making money with AdSense or Affiliate commissions.
If you decided to build a brand this is the absolutely different approach. Your main task is come out with a catchy name. Once you started brainstorming you must check if domain name and social networks accounts are free and not registered already.
The very good tool for that is NameCheckr, it helps you to check domain and social username availability across multiple networks. An awesome tool, go and try it.
But if decided to go another way and build the new niche website the things become more interesting and with a lot of things to take in consideration.
Firstly, you can register the absolutely new domain name with no page metrics at all and start gaining authority from zero.
Secondly, you can find an expired domain name, and here things are tricky and time-consuming. You have to spend some time analyzing everything during the selection of the most suitable authority domain name.
Let dig into this!
You will need the following tools:
Step 1 – expireddomains.net
For example, let’s try to find a domain name for “fashion” with .COM extension.
Now you have to sort results by BL (Majestic external backlinks) and look for those names which have “Register” in the status.
Find at least 3 domain names you like and copy them into your notepad.
Step 2 – moz.com
For example you liked the name “BuyTheFashionShoes.com”, let’s copy it and check page metrics in MOZ. You will see the following picture.
You have to pay attention to the following important metrics:
- DA (Domain Authority)
- PA (Page Authority)
- Spam Score
- Established Links
DA is the most important metric as it gives authority and help you to rank faster – the higher the better. DA 10-20 is fine, DA 20-30 is very good and DA 35-40 is a gold. PA is also important but not like DA. Spam Score has to be green, if it’s orange or red – forget about this name and move to the next one. Established Links are also very important page metrics as it means the previous owner did some SEO job and you can get it as a free gift.
Step 3 – majestic.com
Now let’s check domain name in Majestic and look at the following metrics:
- TF (Trust Flow)
- CF (Citation Flow)
- External Backlinks
- Referring Domains
- Referring IPs
- Backlink Breakdown
- Anchor Text
Enter the domain name in Site Explorer Results bar and hit the button. You will see the following results.
TF2 and CF13 are not so good sign as ideally, they have to be 1:1. If CF outweighed TF it means it took the place too aggressive SEO campaign. But it has a good number of External Backlinks, Referring Domains, and Referring IPs.
Let’s scroll down and check Backlink Breakdown and Anchor Text.
Backlink Breakdown chart shows you Follow and NoFollow links, and here has to be a diversity as it shows Google it was done naturally (even if it wasn’t). You just can’t have all Follow links as it looks dodgy.
Ideally, the chart of Anchor Text has to be divided into equal blocks as it means this domain name has a very good diversity of anchors used for SEO optimization. But you can correct it in the future with a good SEO plan (about that in my next article).
If you scroll down more you can check Backlinks table, make sure there are no Chinese links as they considered as a low quality in most cases. And you don’t want to use website that has been targeted for Chinese audience… or you do?
When you will analyze around 10 websites you get the point and will see the best ones.
Step 4 – archive.org
Archive.org is the Wayback Machine captures the history of over 498 billion pages on the Internet. Here you have to check the past of your domain name. Just put the name in the search bar and hit enter.
As you can see the system has a history for 2013, 2014 and 2015 years. If you will select the year and click on a date marked as a light blue bubble you will see how the website looked like.
The advantage of this system that you can take old content and use it on your new website, of cause if you will register this domain name. And sometimes the previous owner can leave very good articles so you can save on writers. You can use all content without afraid to be banned by Google as you are using the same domain name.
Step 5 – blacklistalert.org
And the last step is to check if this domain name was blacklisted or de-indexed by Google. Use blacklistalert.org and if you see OK for all this means you are good. Don’t pay attention to “multi.uribl.com LISTED!” as it always shown in red.
Once you found your desired domain name with good page metrics you can go and register it and buy a hosting. You can read my helpful guide on How to find cheap web hosting plans for your first blog.
Hope you liked the post and if I forgot something or you have any questions please leave a comment below and I will be happy to answer. Stay in touch!