Powerful Instagram tools to get a strong brand presence

Instagram has become a major player in the Social Media field. With over 400 million users, it’s no surprise more and more people are starting to build a presence on the platform. As business owner you need to figure out how to use it for a business.

We all know that people like to buy from businesses who they trust and a great way to build this trust is to show people there’s a real ‘face’ behind your brand. Using the right tools can save you time and money, and can actually make you a better marketer.

We collected the list of the best Instagram tools that will help you to build a strong brand presence. Using them in combination can be a potent and powerful way to kick your Instagram marketing into high gear.

But before we jump to that here is three important tips to help give you hand on keeping your Instagram feed afloat.

  • Make an impression
  • Keep personality first
  • Have a consistent voice and tell a story

Massfollowing and massliking tools


Guys from Instagress created this tool in 2013 with the main goal to create user-friendly Instagram automation tool that mimic one’s natural behavior. They knew people could do it faster, safer, and more efficiently. This toll now is used by celebrities, startups, brand names, and everyday people who want to grow their Instagram followers.

To start you have to link your Instagram account and when you will do that you will get 3 free days to try and decide is it really what you are looking for. After a free trial period you can select one the packages. If you want to pay for 5 or more accounts please contact guys and they will give you a discount.


  • 3 days – $1.99
  • 10 days – $4.99
  • 30 days – $9.99
  • 90 days – $24.99
  • 180 days – $44.99
  • 360 days – $79.99

If you are buying more than 5 accounts in one purchase you can get 5% discount, 10 – 10% and if more than 25 – 15%. You can pay using credit card or PayPal.

The beauty of this tool is that you can buy 30 days and split the time between all your accounts. For example, 10 days to account 1, 5 days to account 2 and 15 days to account 3. So you can promote a few accounts at the same time.

To know more about functionality you can study a very handy guide.


The Russian tool for mass following. It has almost the same functionality like Instagress but only with Russian language interface what can be corrected using Google Translator.

You can try this service for free during 5 days and then you have to buy one of the packages.

  • 1 month – $16.90
  • 3 months – $40.90
  • 6 months – $79.90
  • 12 months – $136.90

One Million Likes

Another Russian tool but with English interface this time, with the aim to help you to grow the brand in Instagram. You can try it for free during 3 days.


Formerly known as JustUnfollow, Crowdfire is an app that is available for desktop and mobile can help you totally change your social media following and followers. One of the best things about Crowdfire is that you can look at and follow the people who follow certain users.

If you don’t want to follow an account that hasn’t been active in 6 months, you can use the feature to unfollow these users. Moreover if you follow more people than follow you, this feature will help you reduce the ratio down to something more appealing.

The free version of the app allows you to configure 1 account. If you need to work with more accounts you have to buy one of the packages.

  • 2 accounts – $9.99/mo
  • 5 accounts – $19.99/mo
  • 20 accounts – $59.99/mo
  • 100 accounts – $199.99/mo

Mass Planner

Mass Planner allows you to automate your future updates, likes, comments, follow and unfollow activity on Instagram.

If you’re focused on Instagram Marketing, then the Mass Planner Instagram Edition is the best value package for you because you get all the Instagram tools and features you need.

You have 5 days FREE trial and then you can buy a monthly subscription plan for $16.95.


Attract Real People on Instagram. Start with 7 day free trial and then buy one of two packages.

  • $49/mo – You build your growth yourself. Perfect for anyone with spare time and a little knowledge.
  • $99/mo – We safely build the growth for you. Perfect for busy professionals, ecommerce and rising stars.

Schedule Instagram posts


Join over 600,000 of the world’s top brands, agencies & influencers such as GQ, Yelp, Lonely Planet and more. Later helps you plan, manage, and schedule your visual social media posts and marketing campaigns. But the most important thing about it, it is free to use for as long as you want… if you have one social profile and user.

Businesses can use it buying one of the monthly packages:

  • $19 – 250 posts, 2 users, 2 social profiles
  • $29 – unlimited posts, 3 users, 3 social profiles
  • $49 – unlimited posts, 5 users, 5 social profiles

SMM Planner

With SMM Planner, the social networks management system, you can schedule 50 posts every month for free with just a couple of clicks. If you need more you have to buy one of the packages at a very affordable price, the information you can fin in pricing section.


ScheduGram is Australian project, and used by social media managers around the world who need an easier way to manage Instagram for their clients and brands. It features web uploading of images or video, scheduling for later, and supports multiple accounts.

When the time comes, ScheduGram posts the content for you. You don’t need to be carrying your phone – no interaction required on your part, tool will post for multiple accounts.

You pay for each account that you manage, in the beginning monthly cost for 1 account will be $20 per month. You can try it for free during 7 days… but only by entering your payment details what is a HUGE DISADVANTAGE!

An annual account will cost $200 – that’s 2 months free! Just contact support team to request to be changed to annual billing. Discounts apply when you add 10 or more Instagram accounts.

Analytics tools

Analyzing Instagram performance is key to any successful social media strategy. Here are analytics tools to measure metrics, to up your Instagram game.


Keep an eye on your Instagram performance and save time reporting. Discover exclusive insights to grow and engage with your audience on Instagram.

Iconosquare lets you get a very detailed statistics: your total number of likes received, your most liked photos ever, your average number of likes and comments per photo, your follower growth charts and more advanced analytics.

You have a 7-day free trial and then you should buy one of the packages.

  • $28.80 per year, this is just $2.40 per month
  • $149 per year

What the difference between packages? For $149 you get access to exports such as weekly export, rolling month export, monthly export and hashtag performance export. Take your Instagram to the next level.


A stated on the main page this tool is the best way how to manage and analyze your Instagram or Twitter friends. Check who unfollowed you, who doesn’t follow you back and more. It’s free, it’s easy to use, it’s quick.

What this tool can help you with? Every time when you visit this site tool will check your followers and compare them with previous followers and finally will show you who unfollowed since last check.

Social Insight

Social Insight provides the most in-depth Instagram analytics on the market. Allowing you to view 24+ data sets for your account. Monitor engagement, follower growth, interactions & more.

  • $29 – 1 account
  • $79 – 3 accounts
  • $299 – 20 accounts

If you are not satisfied in anyway let them know within 30 days of your first charge and they will issue a full refund.


The easiest way to identify, organize, and manage your followers on Instagram. With this tool you can sort your followers by Most Valuable, Most Engaged, Best Followers, Most Followed and Alphabetized. After filtering and sorting, you can create custom lists and export to a CSV file.

Simply Measured

Free Instagram User Report for users with up to 25,000 followers. Simply Measured is partnered with the biggest social networks and tools such as YouTube, Facebook and Tumblr.

Union Metrics

The free Instagram analytics checkup from Union Metrics connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you key insights into how to improve. Run it any time you need a checkup for updated Instagram analytics.

If you serious about your social media analytics you can try paid single-channel plans but they are pricy from $99/mo.

Locowise Instagram Analyser

Instagram Analyser lets you benchmark your own Instagram profile with 2,500 other profiles. Discover how you’re doing in terms of follower growth and engagement. Learn also the most used filter, how frequently other profiles post and if photos or videos result in best engagement.

You can try Locowise free for 14 days, no credit card required!


squarelovin helps to analyze your account and get information including number of likes, comments per post, growth and more advanced analytics. You can find out who are your followers, where do they come from, have you increased your number of followers or have you lost followers. Also it gives a comfortable look of your Instagram feed on your desktop.


Collecto is the most complete web platform to enjoy your Instagram photos. You can sync your data and get interesting stats about your Instagram account. Also you can organize your photos into albums to make them easier to find. But the most sweet part is ability to run effective contests and get accurate statistics.

You can use it for free but if you want to enhance your experience with plenty of features you can get a one-year Pro account for as little as €8.99.


Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place. Stop wasting countless hours tracking your data!


Account & Hashtag Analytics and Account Management. With Minterio you can measure your audience growth, find out which of your posts resonate most with your audience, track your brand’s hashtag to gain a deeper understanding of your Instagram community, and even export your reports to PDF and presentations.

Brands like Lexus, Coca Cola and HTC use Minter.io to track their performance on Instagram.

Tools to increase conversion


Have2HaveIt helps to increase revenue from Instagram by taking your followers to a shoppable, curated page that has the same look and feel as your brand’s Instagram feed. Then it drives followers directly to your E-Commerce website to complete their purchase and discover more products.

You can manage everything in one place on desktop or mobile by tagging one or multiple products in the images on your dashboard. It is free for 30 days!

Websta Widgets

With over 450,000 websites using Websta, it is the most popular Instagram widget! It brings public Instagram feeds to websites and blogs – perfect for showing off your Instagram moments!

You get the code for FREE but if you are looking for more options please take a look at Pro versions.

Snap Widget

Used by more than 100,000 websites daily, SnapWidget is the most popular Instagram Widget that allows you to quickly and easily embed a photo gallery in your website or blog.

Management tools


Gramfeed is a social media management and search engine for Instagram. You can perform advanced searches for Instagram photos by hashtags, date/time, keywords, location and places. You can visualize photos on a map.

It allows you to login with multiple Instagram accounts to manage accounts. You can do all the basic things that Instagram app allows like explore popular Instagram photos, view your follower’s photo feed, post comments, like photos, search users and manage followers.

Agora Pulse

With Agora Pulse you can manage all social media messages in one place, schedule and publish content as long as get stunning reports.

It is connecting with your Facebook account. Agora has recurring monthly subscriptions allow you to have the flexibility you need, but you can cancel anytime. Also they offer a 100% no-questions asked refund policy.

  • 29€ – 1 profile
  • 49€ – 3 profiles
  • 99€ – 10 profiles
  • 199€ – 20 profiles


Skippr’s analytics can only start gathering your data from the minute you sign up. It updates every 24h, just like Google Analytics. You can also schedule posts via our web, iOS & Android and even re-post images on the go.

You can get a free account including 5 posts per week and 1 account, but if you want more features you have to buy one of the packages:

  • $9.99 – unlimited posts, unlimited accounts
  • $49 – all features plus detailed analytics of your own accounts
  • $99 – all features plus ability to track and view detailed analytics of 5 competitors
  • $199 – all features plus ability to track and view detailed analytics of 10 competitors


Tooligram is a professional Instagram promoting service with abilities manage 100 accounts per day, 1500+ Subscriptions, 1500+ Likes and 1500+ comments per day per 1 account.

It’s an easy way to attract a real audience to your account. There are two ways of massliking: by hashtag or by list of accounts. You create a hashtag list and Tooligram automatically likes the users’ pictures with chosen hashtags. With the special feature, “List of users”, you can collect users according to the interest of your business for Tooligram automated massliking. It’s the best way to attract target audience to your account.

  • $29.99 – 1 month
  • $74.97 – 3 months

How to use geolocation on Instagram

Instagram Explore has a wonderful option to search posts by location, so if you’re a brick and mortar store, this is a great opportunity to find posts that other Instagram users have taken of your location, and use it for your profit. Just use the simple concept: find-follow-interact-sell.

Instagram is one of the most efficient visual marketing channels to promote your content. I would love to hear how you are using Instagram tools effectively and if are there any other notable tools that we are missing please let me know in the comments below!

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